INDUSTRY:
SECURITY
CLIENT:
SAMSUNG
YEAR:
2023
EXPERIENCE:
ILLUSTRATION
samsung knox
about.
This campaign was created to empower and celebrate small businesses ready to take their next big step. My role was to design energetic, hand-drawn illustrations that visually represent growth, confidence, and the idea of “leveling up.” The goal was to infuse the image with a sense of momentum and optimism that small business owners could relate to.
challenge.
The challenge was to communicate progress and empowerment in a way that felt authentic and inspiring rather than overly corporate. Through bold colors, dynamic motion lines, and playful comic-style graphics, the illustrations brought the “level up” concept to life. The final result captured the energy and determination of small business owners, transforming the visual into a celebration of ambition and success.
Filip’s illustrations brought the campaign to life with energy and personality, making the message of growth and empowerment instantly clear and engaging.
Suwon
Product Owner
