INDUSTRY:
RETAIL
CLIENT:
FUNKTION
YEAR:
2025
EXPERIENCE:
BRAND IDENTITY
funktion
about.
The project aimed to build a distinctive brand identity that reflects the client’s personality, values, and market positioning. The goal was to create a modern, timeless design system adaptable across digital and print mediums. Every element, from logo to color palette, was crafted to communicate fun, ease of access and flow.
challenge and results.
The challenge was to design a bold and functional identity that embodies both simplicity and energy, much like the name “funktion” itself. The visual direction needed to strike a balance between modern minimalism and vibrant character, ensuring the brand felt approachable yet confident. By using a strong geometric typeface and a dynamic color palette of rich oranges, yellows, and deep greens, the identity achieved a sense of warmth and balance. The final result is a clean, flexible system that feels timeless and adaptable across any medium.
testimonial.
Working with Filip was effortless — he understood our vision instantly and delivered a brand identity that feels both timeless and uniquely ours.
Este Sjöholm
Chief Operations Officer
